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Family of 4 in an eco cottage? It can be done.

This is a nice profile about a cottage in Oregon and the family of 4 who live there. Every inch of the place has been designed for minimal beauty and family living, that’s both eco and practical. Lots of little examples to apply.

New life inside

A pencil that wants to grow. Again.

Watch out for more products and services that - quite literally - contain new life inside. Rather than being discarded or even recycled (by someone else), these products can be planted and grown. It’s gimmicky and merely symbolic of ‘we’re an eco brand’ at worst, but at best could really hold a lot of potential.

A tiny grasshopper sitting astride an orange blossom

A tiny grasshopper sitting astride an orange blossom

Lathryus odoratus, or sweet pea

Lathryus odoratus, or sweet pea

Strelizia reginae, or Bird of Paradise

Strelizia reginae, or Bird of Paradise

Sculpture by the Sea, 2012

Family of 4 in an eco cottage? It can be done.

This is a nice profile about a cottage in Oregon and the family of 4 who live there. Every inch of the place has been designed for minimal beauty and family living, that’s both eco and practical. Lots of little examples to apply.

New life inside

A pencil that wants to grow. Again.

Watch out for more products and services that - quite literally - contain new life inside. Rather than being discarded or even recycled (by someone else), these products can be planted and grown. It’s gimmicky and merely symbolic of ‘we’re an eco brand’ at worst, but at best could really hold a lot of potential.

A tiny grasshopper sitting astride an orange blossom

A tiny grasshopper sitting astride an orange blossom

Clivia

Clivia

Lathryus odoratus, or sweet pea

Lathryus odoratus, or sweet pea

Strelizia reginae, or Bird of Paradise

Strelizia reginae, or Bird of Paradise

Sculpture by the Sea, 2012

sustainabilitywall:

Freitag Bag

sustainabilitywall:

Freitag Bag

About:

*look*
Turn your gaze outward, and take a good look at the world around you. Take notice of others' situations, the products of their habits. Look at the detail. The way people line up in front of an ATM, or the way they choose where to lay their towel at the beach. Look at the photos a young child takes with your camera.

*feel*
Mentally walk in others' shoes (or maybe they don't have shoes?) and wriggle underneath to get a sense of their motivations and drivers. Don't accept stereotypes. Imagine yourself in a leaking boat from Indonesia. Or trying to discipline that child having a tantrum in the check-out. Or released from jail. Gain insight from empathy. Why do ladies really sell Tupperware?

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